The £500m development will comprise a collection of 206 one, two and three bedroom luxury apartments and penthouses, public spaces and gardens. Positioned on a street famous for its links to British nobility and elite, Strand is currently undergoing a cultural resurgence. Lined with a selection of bars, restaurants and shops Strand has become a desirable and distinctive destination.
Situated just metres from 190 Strand, the Garden Bridge will create a new green paradise for tourists and visitors alike, linking Strand to the South Bank via a landscaped footbridge.
Strand connects London's financial district to the bustling jolt of the Capital's brightly lit Covent Garden and West End. Every year millions from around the world flock to the grand theatres and opera houses dotted alongside this historic thoroughfare, while Michelin star eateries and grand hotels weave into the landscape providing a cultural heartland in this part of central London.
Recent research reinforces Strand's position as one of London's most desirable places to live and invest. According to agents Knight Frank, Strand which forms part of the "City and Fringe" continues to offer buyers attractive yields. House prices in the "City and Fringe" rose 7.1% in the year to August 2015, compared with only 3.2% for neighbouring areas such as Mayfair and 0.9% for Belgravia. London also remains an important city for the world's ultra-high net worth individuals (UHNWIs), beating New York and Hong Kong to the top spot in a recent index which surveyed where UHNWIs congregate, work, invest and are educated.
Paul Vallone, Executive Chairman, St Edward said: "These luxury homes boast a unique location in a part of central London where there is little to rival the scale, quality and specification of 190 Strand. The materials, design and size of the development ensures it is in-keeping with the grand architecture in the local area.190 Strand's location in the heart of London, close to some of its most famous landmarks, the West End, Covent Garden and the financial district in the East, creates a truly rare and unique opportunity to own a brand new home in one of the most iconic areas of London."
When complete, 190 Strand will sit just a stone's throw away from The London School of Economics, one of the world's top ranked universities. The university has produced 14 Nobel prize winners and over 30 world leaders including former US President John F Kennedy and Cherie Blair, lawyer and wife of former British Prime Minister Tony Blair. Residents at 190 Strand will also be a short walk away from highly revered universities; Kings College London, and University College London (UCL).
The new apartments that make up the scheme will be spread across houses all named after historic figures that have lived in or helped to shape the area. This collection of buildings will slope down towards the River Thames and wrap around an elegant private landscaped square whilst an impressive ground-level colonnade will run the length of the scheme towards the River Thames and feature a and restaurant.
Intricately designed by Grid Architects, the exterior of 190 Strand will boast a striking filigree façade, imitating the appearance of lace made with stone and metal. This unique design complements the architecture of the local area, which includes Sir Christopher Wren's masterpiece, St Clement Danes Church.
190 Strand features a five star hotel-style 24 hour concierge, private cinema, state-of-the-art gym, private swimming pool, vitality pool, spa facilities and virtual golf. The stylish private business lounge is an ideal place to meet business associates.
Transport links are excellent for international travel with transport links to Heathrow, Gatwick, City Airport and St Pancras International which provides Eurostar services to Europe. Nearby Temple Underground Station provides quick access to London's financial district while Charing Cross Underground Station is only two stops from Oxford Street and Regent Street. Additionally, Covent Garden Underground Station is a short stroll away.