Our goal is to transform underused land into unique, well-connected and welcoming places where people and communities can thrive for the long term.
We work with local people to create places that strengthen the community, improve people's quality of life and create a lasting social impact beyond the site boundary. We invest in large-scale brownfield sites with the greatest potential for positive change.
Transforming Underused Land
Building more than 90% of our homes on brownfield land
We use our expertise and resources to transform brownfield land into welcoming neighbourhoods over the long term. We partner with local people and councils to design popular unique places, supported by a mix of community amenities and infrastructure. Given the scale of these challenging sites, our holistic placemaking programmes can take up to 30 years to complete. We have also partnered with the Quality of Life Foundation to promote good practice in this area.
Providing the physical and digital infrastructure to keep our neighbourhoods connected
We continue to prioritise connectivity, linking our sites to local transport hubs. Public amenities and welcoming natural spaces are delivered at an early stage, to ensure that the wider community feels the benefits of regeneration as soon as possible.
To best serve our customers' needs, we have fast-tracked the delivery of superfast broadband. We have been working in partnership with service and infrastructure providers since 2014 and have delivered fibre to all new homes since 2018.
Delivering measurable long-term value on every new development
Truly sustainable places are great places now, but also stand the test of time. Our ambition on every site is to strengthen the local community, support people’s health, wellbeing and quality of life and deliver lasting social value that can be felt beyond our site boundaries. In 2021 we launched our social value tool, developed with external experts to help our teams assess and calculate long-term social value from our developments. We are now evolving our approach to bring together social value indicators, with community needs analysis and best practice community engagement. This holistic approach to community building aids our teams in the decision-making process during the design and planning phase.
Enabling thriving communities for the long-term
We use Community Plans to facilitate thriving communities. These plans include a calendar of events, dedicated community managers and resources to enable local people to make the most of their new amenities. All of our long-term regeneration sites with residents now have a Community Plan in place.
We are also improving the information provided to the estate teams and estate management companies in place across our developments, as we work with our partners to create thriving neighbourhoods for the long-term and enable customers to connect with their neighbours.
20 Community Plans across out long-term regeneration sites with residents
86% of our homes are constructed on brownfield land
We've contributed £2.1bn to facilities and services for local communities in the last five years
Awards, Accreditations & Partnerships
Quality of Life Foundation
Planning for Affordable Housing and Best Housing Scheme
Community Overall Ultra Site Winner
Leading Light Awards
St George Partners With Leading Sculptor to Bring Community-Inspired Artwork to Alperton
St George, a leading mixed use developer in London and member of the Berkeley Group, is working with one of the...
Our passion and purpose are to build quality homes, strengthen local communities and make a positive difference in people's lives.
We do this through collaborative placemaking. This means taking time to understand each site and its surrounding community, and working in partnership with local people and councils to design unique places with clear local influence and character.