Wembley Central & Alperton Residents' Association (WCARA) is celebrating the second year of the #Blossom competition, launched in 2020 to help local people connect with nature.
St George has supported the community gardening initiative by donating plants to over 1,000 budding gardeners in the area.
Green-fingered residents will use the plants to enter the 'Best use of small space' competition, creating beautiful floral displays in front gardens and balconies.
St George enlisted Elite Landscapes - who help design and maintain the public open and green space at its Grand Union development in Alperton - to help source the plant donations,
The winners of #Blossom will be announced on Sunday 15th August by celebrity mastermind and local Brent resident, Shaun Wallace from ITV's popular quiz show, The Chase.
Chirag Gir, Chairman of the Alperton and Wembley Residents' Association, said: "Last year #Blossom really helped people reconnect within the community and it was great to see residents come together at such a tough time. One year on and with hope of sunnier days in sight, we want to ensure our community continues to remain connected and supportive of one another.
"We are thankful to St George and Elite Landscapes for their kind donation. People find much solace in plants and nature and we hope this small gesture will help boost morale and also brighten up the gardens, streets and spaces across Alperton and Wembley."
Stephen Kirwan, Operations Director, St George West, said: "Community support has been integral in keeping morale high during a difficult and turbulent year. Now more than ever we appreciate and value our community and the people that help make our neighbourhood a great place to live.
"Blossom is a great initiative to show the resilience and creative nature of communities and we're proud to be playing a part in making this year's competition happen. At our vibrant new neighbourhood in Alperton, Grand Union, we have strived to ensure that much of the space is dedicated to beautiful landscaped gardens, riverside meadows and waterside walkways."
St George is transforming Alperton's Northfields Industrial Estate it into a vibrant new neighbourhood called Grand Union, delivering much needed homes and jobs for the London Borough of Brent.
The canal-side mixed-use development will comprises of 3,350 mixed-tenure homes of which more than 1,000 will be affordable. These new homes will be complemented by a range of local amenities including a Twisty Tails nursery, gym, health care centre and Co-op supermarket.
Offering an exciting location to live, work and relax, residents will enjoy access to 14 acres of open spaces including central gardens and a canal-side piazza featuring a café and waterside restaurant, a residents' lounge and 10-pin bowling alley along with a new community centre for the local neighbourhood.
The new development will reconnect the local area with the Grand Union Canal and River Brent by opening up previously inaccessible parts of these waterways to local residents and improving the route to Stonebridge Park Station.
Located towards the southern part of Grand Union next to the Old North Circular, the Generator - an innovative industrial hub - will provide 135,000 sq ft of flexible workspace for a variety of light industrial businesses. Arranged over six levels, it will be the first of its kind in the UK. The Generator sits at the heart of an employment strategy at Grand Union making it a truly mixed-use development where homes and jobs can successfully co-locate.
For further details about the Wembley Central & Alperton Residents Association, please visit www.wcara.org.uk.