Hammersmith has evolved in recent years into a thriving commercial hub, earning the title of Business Improvement District (BID) of the Year at the ATCM National Partnership Awards in June. With the business community booming and the Council continuously supporting growth, now could be the perfect time to purchase a slice of the action.Hammersmith already boasts the fifth most competitive economy in the country, according to the Council, due to the presence of many blue-chip companies, including Sony, Coca-Cola, Walt Disney & Co. and L'Oreal. The Borough offers excellent economic opportunities, with over £2 billion already spent and a number of large-scale regeneration projects underway things are only set to get better*1.
In 2013 Hammersmith & Fulham saw the strongest growth of all London Boroughs, with house prices up 25% on the previous year*2. It also topped league tables outlining the Boroughs which have enough homes in the pipeline to cope with the expected increase of population*3. What's more, Savills has identified Hammersmith and Fulham as number three in the top ten property investment hotspots in 2013.
Developer St George is participating in the regeneration of the area with the creation of 418 homes arranged around a series of beautifully landscaped courtyards reflecting a traditional British garden at its Sovereign Court development. The development includes one, two and three bedroom apartments as well as a collection of exclusive penthouses.
Director of Lettings at Benham & Reeves Residential Lettings, Marc von Grundherr said: "Hammersmith is the place to invest in for future developments. It benefits from a good, zone 2 location, has two tube stations and is close to higher-priced, fashionable areas like Chiswick, Barnes and Kensington. I have recently bought an apartment at Sovereign Court because of its proximity to transport links, rental market of young professionals and great location. I struggle to see why Hammersmith has been overlooked as an area of redevelopment for so long so the flurry of activity over the last 12 months is most welcome."
Sovereign Court will benefit from Hammersmith's excellent infrastructure, with nearby Hammersmith underground stations within 150 metres of the development providing direct connections to Heathrow Airport via the Piccadilly Line, and fast connections to Gatwick from Victoria. Hammersmith also connects directly to Knightsbridge on the Piccadilly Line, and Sloane Square on the District Line.
Ian Dobie, Managing Director of St George West London, comments: "Sovereign Court is ideally located to benefit from the regeneration of what is already the thriving commercial hub of West London. Its proximity to central London and convenient transport links offer excellent investment opportunities in an area of continued economic growth."
Hammersmith appeals to a wide demographic of buyers. With the area offering a great lifestyle and transport links for professionals while excellent schools attract families. Sovereign Court is located across the road from all girls' school Godolphin and Latymer School, one of London's top private schools that continues year on year to produce exceptional academic results. Top-rated primary schools include Brackenbury, John Betts, and St Peter's, with reputable senior schools such as Sacred Heart and Cardinal Vaughan, having received 'outstanding' ratings by Ofsted for providing remarkable standard of education.
Prices in the current phase Montpelier House start from £950,950. For more information, please visit the Sovereign Court Information Centre on Beadon Road in Hammersmith, W6 OEG, open daily from 10 am to 6 pm with a late night opening until 8 pm on Thursdays. Alternatively, call 0800 008 6977 or email sovereigncourt@stgeorgewl.com.