Why One Investor Chose to Buy an Off-Plan Property at Hartland Village
Property investor Rachael Comerford quickly recognised the potential of off-plan property buying at Hartland Village, St Edward’s landmark development near Fleet in Hampshire. In September 2021, she invested in a one-bedroom and a two-bedroom apartment, drawn by the area’s strong rental demand, rising property values, and excellent transport links.
What is Buying Off-Plan and How Does it Work?
Buying off-plan means purchasing a property before it’s fully built. Investors agree on a price at the reservation stage, securing the home at today’s market value before construction is complete.
Once construction is complete, the buyer can then inspect the property before making the final payment and taking ownership of the property. When someone buys off-plan, they can then live in the property themselves, or rent it out like Rachael.
Why Buy Off-Plan in Hartland Village?
Hampshire is one of the top counties to move to, with Hart District consistently ranking amongst the best places to live in the UK. Due to this, house prices in the area rose by 14.7% in 2021, and have risen 69% over the past decade, making it an attractive area for investors.
Whilst Rachael’s property portfolio usually spans the South East, she found that off-plan buying in Hartland Village was especially attractive as an investment opportunity with the picturesque setting, ideal location with easy access to London, and high kerb appeal.
"We saw the humpback bridge over the lake at the entrance to the development and we were sold! The development is a beautiful home for its residents and a lovely place to visit. The location is also ideal for capital growth; access to London is convenient and quick, and there are plenty of employment opportunities in the local area."
- Rachael Comerford, property investor
Rachael’s properties are in Hartland Manor, a Georgian-inspired red brick apartment building which forms part of Lakeside, the first phase of homes to be completed at Hartland Village and now a growing and thriving community.
Buying Off-Plan Resulting in Strong Rental Yields and Demand
Both of Rachael’s off-plan properties in Hartland Manor were rented quickly due to the high demand amongst families and professionals. Rental yields at Hartland Village reach up to 4.7%, with a 36% increase in rental tenancies agreed over the past year. Her one-bedroom apartment rents for £1,150 per month, whilst the two-bedroom unit secures £1,300 per month.
She prefers new builds for off-plan investment due to their high demand and minimal maintenance, explaining:
"St Edward’s homes are especially popular because the specification is very impressive, and the overall finish is superb. In addition, the two-year build warranty provided by St Edward, means that if there are any issues at all, the housebuilder takes responsibility. From an investor’s perspective, rental yields are maximised while outgoings are minimal."
- Rachael Comerford, property investor
Advantages of Buying Off-Plan Properties
Rachael highlights the benefits of buying off-plan:
“The price agreed at reservation is the price we pay on completion, which means that buying off-plan allows us to take advantage of a rising market. St Edward also offered the option to stagger the deposit and balance payment when purchasing off-plan. Buying the properties before they were completed gave us real flexibility. We were able to select from a choice of interior colour palettes and materials; we were even able to bring in a granite worktop to the kitchens which we’d chosen ourselves, making the apartments truly bespoke.”
- Rachael Comerford, property investor
Rachael also notes that buying off-plan developments in Hartland Village provides security for the future as well:
“Buying a St Edward home is a sound long-term investment; in our experience, it can mean that tenants will often pay more, and helps with a good sale when the time comes. The high-quality product and level of trust associated with the St Edward brand is important.”
- Rachael Comerford, property investor
The Vision for Hartland Village
St Edward’s vision for Hartland Village is to create an exceptional place—in design, architecture, and in the delivery of a true community. The development features a new primary school, shops, cafés, woodland trails, and a Country Park with wildflower meadows, picnic areas, and fitness trails, creating a vibrant and welcoming environment for residents.
Located near the town of Fleet, Hartland Village benefits from a thriving business ecosystem. It’s a top location for global corporations in sectors including aerospace, digital, telecoms, financial, and professional services. Hartland Village is conveniently located close to Farnborough Business Park and Cody Technology Park.
The location also offers excellent transport connections, just six minutes from Fleet station and eight minutes from Farnborough Main, with a Hartland Hopper station shuttle service for residents.
Invest in an Off-Plan Property at Hartland Village
With its high-quality homes, strong rental market, and long-term value, Rachael and other investors have found off-plan property buying in Hartland Village to be a sound investment.
To learn more about off-plan property opportunities in the UK, including Hartland Village, or to book an appointment, call 01252 378844.