Why Rent When You Can Own at Grand Union?

Buying your first home is one of life’s biggest milestones and there’s no better place to begin than canalside neighbourhood, Grand Union in Wembley, Zone 3.

Set within 22 acres of waterside regeneration, with excellent transport links and everything you need on your doorstep, Grand Union offers the chance to stop renting and start owning. Instead of paying off someone else’s mortgage, you can build equity in a modern, energy-efficient home while enjoying the lifestyle, connectivity, and long-term value that comes with owning in one of London’s most exciting neighbourhoods.

10 Reasons to Buy at Grand Union, Wembley

  1. Build Equity, Not Just Pay Rent
    Instead of paying someone else’s mortgage, every monthly payment helps you build ownership and long-term wealth in a home of your own.

  2. Step onto the Property Ladder at the Right Time
    With London prices having rebalanced, buyers at Grand Union can secure their first home at more accessible values — ahead of the next growth cycle.

  3. Security & Stability in Your Own Home
    Owning at Grand Union means no rent hikes, no landlord uncertainty and the peace of mind of creating a home that’s truly yours.

  4. Limited Supply of New Homes in Zone 3
    Well-connected, modern homes close to central London are in short supply. Owning at Grand Union secures your place in one of London’s most desirable regeneration locations.

  5. Help with the Upfront Costs
    With incentives such as the 5% deposit boost or stamp duty contributions, legal fee support, readily furnished homes and tailored offers, getting onto the property ladder is more achievable than ever.

  6. Fast & Convenient Connections Across London
    Three train lines — Bakerloo, Piccadilly and Overground — put the City, West End, Canary Wharf and top universities within easy reach. Perfect for both work and study.

  7. Beat Rising Rents
    London rents are at record highs, with over 12 applicants per property on average. Buying at Grand Union protects you from rising costs and gives you financial certainty for the future.

  8. Lifestyle on Your Doorstep
    As part of a 22 acre regeneration, you’ll enjoy landscaped gardens, waterside walks, cafés, shops, gyms and leisure facilities. Wembley Stadium, Boxpark and Westfield White City are nearby for world-class shopping and entertainment.

  9. Sustainable, Connected Living
    Set along the Grand Union Canal, residents can cycle to Paddington in under 30 minutes via safe, traffic-free routes. Energy-efficient homes help reduce bills while supporting greener living.

  10. A Home with Long-Term Value
    London remains one of the world’s most dynamic and connected cities. Owning at Grand Union means enjoying a fantastic lifestyle now, while building an asset for the future.
Friends at Grand Union enjoying their home

Renting VS Buying

Average at Grand Union [1]:

 Home

Renting 

Buying 

 1 Bed

 £1,975 per month

 £1,549.71

 2 Bed

 £2,550 per month

 £2,271.43

 

Move Into Peninsula House Q4 2026 - Q1 2027 and Berkeley Group Will Cover Your Rent for 12 Months [2]. Speak to a Sales Team for More Information.

Average Across London [3]: 

  Average Rent One Bed  Two Bed 
Brent £1,972 £1,546  £1,898 
Camden £2,788 £2,022  £2,585 
Ealing £2,041  £1,573  £1,966 
Greenwich £1,876 £1,469 £1,818
Hammersmith and Fulham £2,744 £1,936  £2,544 
Hounslow £1,887 £1,529 £1,884 
Kensington and Chelsea £3,601 £2,559  £3,331 
Richmond upon Thames £2,230 £1,651  £2,121 
Southwark £2,343 £1,771  £2,222 
Westminster £3,244 £2,572  £3,347 

Ready to take the next step towards owning your home? Get in touch with our sales team today and start your journey at Grand Union. Fill out the registration form below to book your appointment and secure your place.

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Disclaimers

[1] Illustrative figures only, based on a 5% deposit (with an added 5% deposit contribution from Berkeley Group) with a 90% loan-to-value mortgage over 35 years at a fixed rate of 4%. Actual costs will depend on individual circumstances and may vary. This does not constitute financial advice. Purchasers should obtain independent financial and mortgage advice before proceeding.
[2] At Grand Union, Berkeley Group will cover your rent for up to 12 months prior to moving into Peninsula House. This incentive is based on an estimated monthly rental value of £2,000 and is subject to proof of current rental payments made between reservation and completion. A reservation must be made on or before 30/10/2025 to qualify. Terms and conditions apply.
[3] Rental values as of July2025, Source: CBRE.

Where applicable, images, CGIs and photography are indicative only.
Site Plans / Site Maps are indicative only and subject to change [and subject to planning]. In line with our policy of continuous improvement, we reserve the right to alter the layout, building style, landscaping and specification at any time without notice.
Your attention is drawn to the fact that in rare circumstances it may not be possible to obtain the exact products or materials referred to in the specification. Berkeley Group plc reserves the right to alter, amend or update the specification, which may include changes in the colour, material and / or brand specified. In such cases, a similar alternative will be provided. Berkeley Group plc reserves the right to make these changes as required. A number of choices and options are available to personalise your home. Choices and options are subject to timeframes, availability and change.
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