Horlicks Quarter, Slough
Regeneration Case Study

• 12-acre brownfield site
• 1,300 homes, including around 325 affordable homes
• Restoration of the iconic Horlicks Factory, chimney, clock tower and Grade II Listed war memorial
• 12,500 sq ft of commercial and community space, including a day nursery and shop

The Horlicks Factory was built in 1908, producing the famous malted milk drink for over 100 years until shutting up shop in 2018. Since then this iconic local landmark has been carefully restored to form the historic centrepiece of an exciting new neighbourhood with over 1,300 private and affordable homes, high quality public open spaces and gardens, and a new community square, nursery and café.

The regeneration project includes the restoration of the site’s key landmarks, including the factory building, clocktower, chimney and the war memorial.

The Horlicks Quarter has seen the restoration of the locally Listed Horlicks Factory, the Clocktower and Chimney Factory as the historic focal point of the new community. The Grade II Listed war memorial, Grief, part of the original Horlicks site, has been moved to the new Memorial Gardens.

New buildings have been designed to complement these heritage features, and pay homage to local history. 

• The characterful red brick of the factory has been carefully cleaned and repaired 
• The original steel frame within the factory has been retained and exposed as part of a five story atrium 
• New build areas feature lighter buff brick and stepped frontages that echo the factory design
• Iconic red ‘Horlicks’ sign has been recreated on the factory roof
• Original Horlicks lettering will be incorporated as artwork piece within the final landscaping

With large, open green spaces, and traffic-free footpaths and cycleways linking the local area to the station and town centre, Horlicks Quarter provides a welcoming and accessible neighbourhood that improves connectivity within central Slough.

• 2-acres of public open space including a landscaped public square | pedestrian and cycle routes
• 5,000 sq ft nursery and 1,192 sq ft café with outdoor seating beneath the clocktower

This sustainably located town centre site has been designed with energy efficiency in mind and nature-based solutions have been incorporated throughout – providing habitats for wildlife, and bringing wider benefits to air quality and water management.

• landscaped open space and gardens | 315 new trees | mixed natural habitats
• energy efficient building fabric | photovoltaic panels
• electric car charging infrastructure | 1,300 cycle spaces

Planning Authorities: Slough Borough Council 

Architect: Sheppard Robson, EPR Architects and Berkeley (Oxford & Chiltern)

Landscape & Ecology: Bradley Murphy Design and Hankinson Duckett Associates

Housing Association: Sovereign Housing Association and Abri Group