Regeneration specialist Berkeley, developer of TwelveTrees Park in West Ham, has donated £1,000 to Ambition Aspire Achieve's annual toy appeal, which aims to provide disadvantaged children with gifts on Christmas Day.
Ambition Aspire Achieve is a Newham based charity working with over 800 vulnerable and at risk children throughout the year. The Christmas appeal aims to provide a stocking of five new gifts to each child, specific to their age, need, abilities and where possible their most wished for gift. With a target of reaching 2,000 children this year, this means the charity will need to raise 10,000 gifts to achieve this aim.
This is the 43rd year of the appeal, which works with a combination of agencies and organisations to ensure it reaches and helps those children in most need each year.
Edward Priestley, Head of Development at Berkeley, said: "Ambition Aspire Achieve is a charity which Berkeley is proud to support. We have engaged with the local community across a number of initiatives but also wanted to support a local charity and the Christmas toy appeal is a brilliant cause to be able to contribute to.
"We always strive to do more to help the communities we work in, and this is a fantastic opportunity to do just that. We hope our donation will make a difference in the important work Ambition Aspire Achieve is carrying out."
Kevin Jenkins OBE, Ambition Aspire Achieve founder, said: "Berkeley's wonderful support will help us greatly in ensuring that each of the 2,000 disadvantaged, vulnerable and at risk children the appeal is helping, will be waking up on Christmas morning to a Christmas stocking full of gifts and enjoying a real Christmas Day.
"Berkeley's kindness and generosity is helping to make a real difference, in this the most difficult of all years, for children who without the appeal's help really would be waking up on Christmas morning to an empty stocking and another day just the same as any other."
Berkeley has recently started construction on a 3,838-home mixed-use development in the borough, TwelveTrees Park. The development will provide one- two- and three bedroom homes in West Ham, in addition to shops, restaurants and a 4.5 acre park. It has health and wellbeing at the heart of its design, aiming to provide healthier, balanced living in the city - with over half the scheme dedicated to green space.
More information about TwelveTrees Park can be found at www.TwelveTreesPark.london.