In spring 2014 we commissioned Corporate Citizenship to assist us with undertaking a review of macro sustainability issues and materiality as part of the development of the new commitments under Our Vision for 2014-16. This included:
A review of issues, hot topics and trends - To help shape the strategy a desk top study was undertaken. The issues identified in the study included connectedness, circular economy, changing demographics and lifestyles, skills development and community cohesion.
A stakeholder engagement roundtable - the session included a number of different stakeholders from industry experts, out-of-sector companies, suppliers and a housing association representative. The first session enabled participants to 'imagine the future' and to share ideas on the changes anticipated in housing and lifestyles. A draft version of the Our Vision plan for the business was then discussed, with feedback provided on its structure and priorities.
As a result of the materiality session, the draft Our Vision plan for the business was amended to incorporate some of the key issues identified. For example, a trend of connectedness was identified in both the desk study and materiality group, which was developed into a specific commitment for 2014-2016 to ensure fibre broadband connectivity for all new homes. An issue of youth unemployment and skills was developed into a commitment to increase apprenticeships and training by 50% by 2016.
As a result of the materiality session, the draft Our Vision plan for the business was amended to incorporate some of the key issues identified including connectedness and youth unemployment and skills. Both these issues were developed into a specific commitment for 2014-2016:
Enable fibre broadband on all our new homes and provide community Wi-Fi.
Achieve a 50% increase in site-based apprenticeships and training.