St William will unlock some of the most technically complex regeneration sites at the heart of communities across London and the South of England, creating homes for everyone.
The first place built by St William will be Prince of Wales Drive in south west London. There will be 955 homes, inspired by the area's unique blend of industrial heritage and green landscape. The design will fuse the elegance of Victorian mansion blocks with the strength of 19th century gasholders which once stood on the site and the serenity of Battersea Park nearby.
Every development created by St William will also have its own poem, including the brand itself. These try to capture the spirit of each place and a landscape-led approach to development. Watch our first short film opposite.