The St George Brand (Now Part of the Berkeley Brand)

A Brand With a Reputation for Brownfield Regeneration

St George was one of the most recognisable brands within the Berkeley Group. It became known for delivering high‑quality, mixed‑use regeneration schemes across London and for bringing complex brownfield land back into use. As part of the wider Berkeley portfolio, the brand focused on creating lively, sustainable places that helped reshape parts of the capital.

In 2026, to mark 50 years of Berkeley Group in the property development market, the Group brought all joint ventures and sub‑brands together under the single Berkeley identity. This created one core brand with a long‑established reputation for quality and placemaking. As part of this change, the St George name was retired and absorbed into the main Berkeley brand.

What St George Was Known For

St George specialised in high‑quality mixed‑use regeneration across London. Its developments spanned a broad range of locations, from colourful Camden Town and the sophisticated streets of Chelsea to the green neighbourhoods of Wandsworth and the historic heart of the City of London.

Across these places, the brand focused on delivering sustainable new developments in some of the capital’s most sought‑after areas.

The St George Legacy

St George played an important role in several major regeneration projects that helped reinvigorate large areas of London.

The legacy of St George can be seen across the capital — from riverside districts and town‑centre destinations to emerging new communities shaped around nature and placemaking. These developments continue to contribute to London’s economic, social and environmental growth, reflecting the high standards and design principles that now sit fully within the Berkeley brand.

Key Developments

St George delivered some of London’s most recognisable regeneration schemes, including:

• Battersea Reach, Wandsworth — Mixed‑use riverside neighbourhood on former industrial land
• Beaufort Park, Colindale — Major North London regeneration creating a thriving new community
• Dickens Yard, Ealing — New town‑centre destination with homes, retail and public spaces
• Chelsea Creek, Chelsea — Premium canal‑side neighbourhood on regenerated brownfield land
• London Dock, Wapping — Transformation of a historic dockyard into a mixed‑use district
• Grand Union, Alperton — Canalside regeneration recognised for strong community engagement
• The Green Quarter, Southall — Large‑scale regeneration with extensive parkland and biodiversity

Track Record and Impact

• Delivered more than 8,730 new homes since 2000, including over 2,400 affordable homes
• Created more than 836,000 sq ft of commercial space
• Delivered 83,000 sq ft of community space
• Designed and delivered over 30 acres of open space across London

Recognised for Outstanding Customer Service

For nearly a decade, St George earned a strong reputation for customer satisfaction, supported by awards and independent recognition.

In 2025 the Grand Union development won Gold at the WhatHouse? Awards for Best Mixed-Use Development.

In 2024, the brand won the Excellence in Community Engagement award for The Green Quarter. It also achieved multiple RoSPA Gold Awards across its divisions, recognising consistently high standards in health, safety and wellbeing.