St George Sales Success at Dickens Yard in Ealing

29th May 2014

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St George, London's leading mixed-use developer, has sold more than 80% of its apartments in phase three, The Fitzroy Apartments, at Dickens Yard in Ealing, W5. This leaves only three two- and three-bedroom apartments remaining for sale, priced from £849,950 to £999,950.

As a result of this phenomenal success, St George will shortly be releasing the next phase for sale; The Dickens Apartments. Set within landscaped courtyards at the heart of the development, The Dickens Apartments will consist of 104 one, two and three bedroom apartments and penthouses.

A mix of both owner occupiers and investors have recognised the high quality of the development and the potential of the area as a good investment opportunity.  Investors can expect annual rental returns of up to 6%*, whilst property values are expected to increase in the next five years, with the arrival of Crossrail and the regeneration of Ealing.

Ian Dobie, Managing Director of St George West London, said: "We are really pleased with the sales at Dickens Yard, which is testament to the high quality design and specification our customers have come to expect from us. With Ealing's great transport links and amenities our purchasers are recognising that we are creating an exquisite place in a special location. "

Located in the heart of Ealing Town Centre, in Ealing Broadway, Dickens Yard is rapidly establishing itself as the area's most distinctive and luxurious new residential quarter.

A unique mixed use development, which is helping to drive the regeneration of Ealing, when complete, Dickens Yard will boast 698 new apartments, more than 100,000 sq ft of retail, restaurant and leisure space, and three new public squares.

The contemporary apartments are themselves setting new levels of expectations in modern living, with 24 hour concierge, underground parking+, a business centre, to help facilitate home working, and an exclusive private residents' Spa including swimming pool, sauna, steam room, treatment rooms and gymnasium.

Surrounded by historic landmark buildings, Dickens Yard blends Victorian heritage with modern architecture.  Each home will look out across delightfully landscaped private gardens or pedestrian boulevards, which will link the three public squares. 

Dickens Yard is located just a short walk from Ealing Broadway Station which provides tube (district and central) and rail services to Central London.  Paddington station is just nine minutes away and Heathrow Airport 24 minutes by train.  Important road links such as the M4 and North Circular are also nearby providing easy access both in and out of London. 

Crossrail is set to arrive in 2018 which will see a very fast train service from Ealing into the West End, City and Docklands and is predicted to have an astonishing impact on regeneration in Ealing.  Journey times to Bond Street, the City and Canary Wharf are expected to be almost halved (to 15, 20 and 29 minutes respectively) and leading property analysts Jones Lang LaSalle have recently reported that a home near Crossrail could see values rise by up to 32 per cent.**

Further information on Dickens Yard is available from and from the Marketing Suite, 2 New Broadway, Ealing, London, W5 2XA, which is open 10am - 8pm Monday - Friday and 10am - 6pm Saturday & Sunday.  Tel. +44 (0) 20 8568 1100. Email

* Source: Benham and Reeves Lettings, Oct 12
** Source: JLL, Mar 13
+ available at extra cost

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