Chelsea set flock to Battersea as demand drives sales success

16th December 2013

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•  Battersea, dubbed as the new 'Chelsea' has become a property and entertainment hotspot with links to Victoria Beckham and Gordon Ramsey

•  Buyers attracted to the area's thriving location are flocking to Battersea Reach where only 15 luxury apartments remain at its latest phase, Trafalgar HouseBattersea Reach, a thriving destination in close proximity to the trendy bars, boutique shops and Michelin star restaurants that line King's Road, Sloane Square and Knightsbridge

•  Battersea Reach will comprise 1,350 luxury apartments on a site where almost 70% of the land has been transformed into beautifully landscaped gardens and courtyards

•  As well as its desirable riverside location, the development is situated just 15 minutes from central London via direct train links from Wandsworth Town to Waterloo.

London's leading developer St George celebrates continued sales success with Trafalgar House, the latest phase of the company's flagship development, Battersea Reach.  Of the 32 apartments offered, only 15 remain available since the launch in July this year.

Battersea is fast becoming one of London's property hotspots and the location of choice for the Chelsea set. Recent reports state that Victoria Beckham is purchasing her first retail space in the area, and Gordon Ramsay is also planning to open his next restaurant in the neighbourhood.

Demand for luxury new homes in the area is also being driven by its proximity to fashionable Fulham Road and King's Road - where both Royals and London socialites and elite are known to enjoy its selection of trendy bars, restaurants and designer boutiques.

Michael Bryn-Jones, Managing Director of St George South London, comments: "Winding through many of London's prestigious postcodes, property along the Thames has always been highly sought-after and Battersea Reach is no exception. Buyers are drawn by the river location, the cosmopolitan atmosphere and the range of activities on offer, as well as the quality of homes we provide."

The remaining homes at Trafalgar House at Battersea Reach are a rare opportunity to own an enviable address within this sought-after postcode. This collection of stunning new apartments is the latest chapter in the success story of how St George has created a vibrant destination in Battersea.

Trafalgar House comprises 28 of apartments and four desirable penthouses. Spacious and laterally designed homes are built to a contemporary specification, providing generous, light filled living spaces with private balconies or terraces to the penthouses.

Each of the apartments feature versatile open-plan living areas, with beautifully crafted timber flooring throughout, warmed by under floor heating. These spacious rooms offer an ideal environment for entertaining guests and room to relax and unwind. Trafalgar House is fitted with Villeroy & Boch fixtures in the bathrooms, Miele appliances in the kitchen and full height built-in wardrobes in the master bedroom.

When complete, Battersea Reach will comprise of 1,350 apartments and be home to many hundreds of residents. The development also boasts a wide choice of onsite amenities, including a nursery, shops, bars and culinary delights such as Edible Foods Café and Cake Boy run by Master Pâtissier Eric Lanlard.

Perfectly positioned on the doorstep of London's most exclusive venues, Battersea Reach is also ideally situated on the banks of the River Thames where residents are able to enjoy a sought-after riverside lifestyle.

A place to live and enjoy, Battersea Reach offers a wealth of first-class amenities that encourage healthy living, including an onsite gymnasium and open green spaces.

As part of Battersea Reach's fantastic zone 2 location, residents can be in central London in less than 15 minutes, with direct, high speed links to London Waterloo from nearby Wandsworth Town Overground station. Furthermore, the A3, A4 and M25 are also within close proximity, for easy reach to London's airport network as well as the Home Counties and Kent.

Buyers also have the opportunity to purchase a parking space in the development's secure underground parking facility - a real benefit in London.  

For more information and to register your interest please contact the Battersea Reach marketing suite on 020 7978 4141 or visit

For further press information, please contact:

Freddy Fontannaz:                020 7861 2574 or email
Luisa Lagerwall:                    020 7861 2576 or email
Charles Begley:                     0207 861 2040 or email

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