The SUBWAY Chain goes for VICTORY!

21st April 2010

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The SUBWAY® chain, the world's largest sandwich franchise, with over 2 million customers in the UK and EIRE and over 32,500 stores in 91 countries is due to open its latest U.K. store at Victory Pier - the new and exciting 'waterside village' fronting the River Medway in Gillingham being developed by award winning developer Berkeley First.

The SUBWAY® chain is the third retailer to open and trade at Victory Pier alongside Tesco Express and Domino's Pizza, leaving only Unit 3 and 5 for retailers seeking to serve the needs of over 600 students from the University of Kent, who have taken up residence in new student accommodation on site, and the many residents in the surrounding local community. With Phase 1 residences all sold future phases of development will provide in excess of 800 stylish new contemporary waterfront homes, bars, restaurants, hotel, leisure facilities, riverside walkways and public open space.

The SUBWAY® chain's latest store, will be a showcase for a new style of décor the company is trialling in some of its new stores called 'Tuscany 2', consisting of more soft seating areas, wooden floors and exposed brick walls. External seating in the landscaped pedestrian plaza is also planned for this spring and customers benefit from up to two hours free parking on site. Subway is currently hiring for full and part time staff for its Victory Pier outlet.

Matthew Biddle, Managing Director of Berkeley First, said:
"Victory Pier is already home to major retailers Tesco and Domino's, providing valuable community retail and we're delighted that the SUBWAY® chain will extend that offer with their popular café style format. Victory Pier has enjoyed great success to date and we are now marketing the final plaza retail units to a wide range of interested parties. With Phase 1 sold Victory Pier will continue to deliver regeneration to Medway and we look forward to unveiling shortly our proposals for stylish new riverside apartments which will transform the Pier area for the benefit of the whole community."

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