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St George, London's leading mixed use developer is pleased to announce the success of the first Discount Market Sale initiative at Imperial Wharf, the award winning development in Fulham.

The Discount Market Sale initiative, devised in partnership with the London Borough of Hammersmith and Fulham, provides access to home ownership for buyers currently living or working within the London Borough of Hammersmith and Fulham, who otherwise cannot afford to have ownership at full market value.

Following the launch event held on Thursday 27th July 2006 at the Imperial Wharf Marketing Suite, reservations have been received on all of the twenty-five 1 and 2 bedroom apartments available as part of the introductory Discount Market Sale initiative.

Michael Meanley, Managing Director of St George Central London commented, "We are delighted with the success of the Discount Market Sale initiative, bringing home ownership within reach of local buyers within the London Borough of Hammersmith and Fulham. Demand for these properties was high from First-Time Buyers who saw this as a real opportunity to get on the first rung of the home ownership ladder. They enthusiastically queued from early in the morning to secure their desired apartment. Due to the high level of demand, the release was over-subscribed and a reserve list of interested purchasers taken." Michael Meanley further stated, "The success of this scheme makes an important contribution to further creating a sustainable community at Imperial Wharf."

The apartments are sold at 30% below market value to qualifying applications, who have met specific qualification criteria, based upon income; residence and employment. Prices for the Discount Market Sale apartments started at £209,960. All applicants are being verified by Interhousing. Interhousing are agents for the London Borough of Hammersmith and Fulham providing key worker and intermediate housing services. (

David Clayton, Head of Interhousing commented, "We are delighted by the response received to the Imperial Wharf Discount Market Sale initiative, providing home buyers a valuable and much needed access to home ownership within the London Borough of Hammersmith and Fulham."

Imperial Wharf is London's premier riverside address situated on the north bank of the River Thames. Set within 10 acres of landscaped parkland Imperial Wharf will host a dynamic selection of bars, restaurants, offices and leisure facilities including a 385m riverside walkway. The central Boulevard already offers four restaurants, following the opening of Saran Rom and Memsaab, in addition to the highly acclaimed Chinese / Teppanyaki restaurant Yi-Ban and Deep, venue for the second series of Gordon Ramsay's the F Word.

A recent addition to Imperial Wharf is Gambado, the children's indoor entertainment centre, offering children up to ten years of age a unique opportunity to explore and play in an innovative, safe and above all extraordinary environment.

Imperial Wharf is served with good transport links including an enhanced local bus service, the proposed new Imperial Wharf railway station and river moorings coming soon, ensuring Imperial Wharf is within easy reach of the City and the West End. The Imperial Wharf railway station will provide direct links with Clapham Junction for London's railway network and West Brompton for the underground. Fulham Broadway and Parsons Green are also within walking distance. Construction is anticipated to commence Winter 2006/Spring 2007.

Further Discount Market Sale initiatives at other St George developments are planned. The next one is at Beaufort Park, Hendon, scheduled for October 2006. Customers should register their interest by calling the Beaufort Park Marketing Suite on 020 8511 8600 or emailing,

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