St George announces the launch of Filmworks, in Ealing, the highly anticipated new mixed use development, which includes art deco inspired new homes, a spectacular new Picturehouse cinema, Planet Organic and Vapiano.
Filmworks is set to launch on Saturday 14 April 2018 at the new Filmworks Marketing Suite & Show Apartment in Ealing.
Maintaining a uniquely art deco feel, Filmworks is an exciting new residential and leisure-led destination in the heart of Ealing town centre that will transform an area steeped in history into a thrilling new lifestyle quarter, complementing the neighbouring Dickens Yard development also by St George.
Filmworks will provide over 200 contemporary one bedroom Manhattan, one, two and three bedroom apartments and penthouses, each containing custom-design fitted kitchens, elegant bathrooms and open plan living areas. In addition, Filmworks will offer a selection of new homes specifically designed for first time buyers who live or work in the London Borough of Ealing.
The architectural and interior design by St George and award-winning TP Bennett will take inspiration from the colourful history of the nearby Ealing Studios - the first purpose-built film studios in the UK - and the art deco splendour of the retained cinema façade.
In addition to the new homes, St George will create an eight-screen, over 1,000 seat Picturehouse cinema and a central open piazza surrounded by a high-quality mix of shops, restaurants and bars. The first to arrive are Vapiano - offering a wonderful relaxed Italian dining experience, and Planet Organic - the UK's largest fully certified organic supermarket.
Craig Carson, Managing Director, St George West London, said:
"We are thrilled to be able to launch Filmworks, which is a unique offering in the London residential market, delivering a range of high quality new homes whilst also creating a vibrant leisure-led destination in one of London's most desirable locations.
"Filmworks marks a major milestone in the journey of our work to date in the heart of Ealing town centre following the huge success of Dickens Yard. With our track record of transforming historic sites into thriving mixed-use neighbourhoods, we believe that Filmworks will be a fantastic development providing much needed new homes, retail and leisure for Ealing, which is set to hugely benefit from the investment and arrival of the Elizabeth line (Crossrail) next year."
Nick Vaughan, Savills Residential Development Sales, says:
"Filmworks will be one of the most prestigious developments in what is already a well-established West London location rich in amenity. It's location on the new Elizabeth line however opens up the development to an entirely new audience and makes the development accessible from a number of key locations including the City and Canary Wharf. With the opening of the new line on the horizon, the development represents an excellent opportunity for owner occupiers and investors alike."
St George recently acquired the Filmworks site in Ealing Broadway, which forms an important part of the regeneration of Ealing ahead of the arrival of the Elizabeth Line (Crossrail), in 2019. The new line will halve journey times across London, with travel to Bond Street in 11 minutes, Heathrow Airport in 14 minutes and Canary Wharf in less than half an hour.
As part of Ealing's regeneration, Filmworks will provide a high quality public square, which will open up a north-south pedestrian link connecting New Broadway with Ealing Green and Walpole Park.