Approximately 8.6 million people choose to live in London as it is one of the world's most cosmopolitan cities, providing plenty of career opportunities for professionals. London is a thriving city, full of history, culture and energy. Aside from the main tourist hotspots such as Big Ben and Buckingham Palace, you can find plenty more attractions and restaurants off the beaten track.
Apartment living comes with its own unique advantages. By investing in a penthouse or apartment in London you have the choice to select a property which overlooks the city landscape, providing spectacular views unlike any town house building. You also have a greater opportunity to live in the heart of the city or in close proximity to travel links, these connections can help to enable a healthier work-life balance.
There are many reasons to live in London with a lot of appealing areas in the city - here is our guide on what the city has to offer...
Buying a new apartment in London can be overwhelming, especially if you are unfamiliar with the capital. Depending on your lifestyle, London can cater to a variety of people, whether you prefer to be close to the hustle and bustle or you are looking to reside in a quieter suburban area.
London is renowned for its food and is home to a wide variety of restaurants and traditional pubs. Residents and tourists can enjoy classic British dishes as well as authentic cuisine from all over the globe. There are also interesting street food options which will satisfy the tastebuds of any foodie, with a variety of food markets to enjoy in different areas of the city such as Berwick Street Market and Borough Market.
The City of London boasts fantastic shopping districts, catering for both designer and high-street customers. Popular areas include Covent Garden, Oxford Street, Knightsbridge and Westfield shopping centres. The city is also famous amongst shoppers for its fashionable department stores such as Harrods, Liberty of London and Selfridges.
As well as offering innovative food and shopping experiences, London is also well recognised for its vibrant nightlife and music scene. There are a number of established clubs in the city, including KOKO nightclub in Camden Town which hosts an impressive calendar of live music events. Everyone from Madonna to Coldplay to Kanye West have performed at this venue.
Building high has become a necessity for architects who are designing new living spaces in London, and 'apartment living' is a growing way of life for many people. New apartment complexes are now tailored to suit the modern day lives of citizens and provide much more than simply a place to live. A sense of community is particularly encouraged and achieved by creating designated communal spaces for socialising.
New build apartments often benefit from exclusive amenities for residents to use, such as gym facilities, concierge services, 24 hour security and private car parking. In other prestigious luxury apartment blocks you can even find on-site retail outlets, offices, schools, spas, restaurants and swimming pools. By providing these first class amenities to buyers, architects enrich the lives of occupants and curate integrated community dwellings.
The Berkeley Group's apartments are well known for their striking and contemporary interior design, but there is also a great need for outdoor space from residents living in an urban environment. Many of the new apartment blocks built today take the surrounding area into careful consideration. To satisfy buyer's desire for tranquillity, developers are prioritising room for inner city green spaces and private balcony areas.
The Berkeley Group can help support you with finding your new dream apartment with our selection of high-quality and innovative developments available.
Why not take a look at our inspiring range of new apartments to find out more about some of the exciting new developments available in London.
Known for being one of the most cosmopolitan areas of London, North London is a desirable location for those looking to reside in the capital.
Looking for green open spaces? Although North London is a busy area to live, it still boasts the beautiful Highbury Fields, Alexandra Palace and Park. Camden in North London is a gold mine for independent shops and markets where you can find antique gems, as well as contemporary and vintage fashion. If you are looking for a family day out then you can visit the Harry Potter Warner Bros. Studio Tour or take a trip to London Zoo.
North London is also home to two of London's premier league football clubs Arsenal's home ground The Emirates and Tottenham Hotspur's White Hart Lane.
South London offers some breath-taking views of the city from famous attractions such as the London Eye and The Shard.
If you have a love for art then you can head over to the Tate Britain gallery to view a vast collection of historical and modern masterpieces. The Southbank Centre in South London is the largest centre for the arts in Europe. The venue plays host to some of the best entertainment in the city, you can find a large variety of events and festivals here which embrace music, art, theatre, dance and debates.
If you are in the London Bridge area then you can indulge in some of the best gourmet food available by heading to Borough Market for some culinary delights from around the world.
In East London you can find attractions aplenty, such as the O2 Arena, the Museum of London, Spitalfields Market and Greenwich Market.
The Crossrail Place Roof Garden is a popular green space attraction located in Canary Wharf. The garden is a 300m space which the public can enjoy daily and entertainment is hosted here throughout the summer months. Queen Elizabeth Olympic Park is also situated in East London which is where the London 2012 Olympic Games were held.
As well as underground travel routes there are also good travel connections for commuters from the overground travel system. .
West London is a prime location for eating and drinking out, with lively high streets and a wide range of bars and restaurants to enjoy.
You can explore history and culture in the area by paying a visit to the V&A and the Natural History museum. There is also beautiful greenery to behold in West London, with well-known parks such as Kew Gardens (Royal Botanical Gardens) and Kensington Gardens.
The area is a great place for families and there are a good number of well recommended schools located nearby. The district is also home to royal landmarks such as the Royal Albert Hall and Kensington Palace.