"We have built a reputation for an open, honest and straightforward approach to our negotiations to acquire, develop and deliver complex and challenging sites. We are selective in the opportunities we pursue and this is testament to our success rate."
Our underlying approach can be defined into eight key areas...
Berkeley has built a reputation as London's leading residential-led mixed-use developer delivering innovative places that have become some of the most sought after and desirable addresses.
A passion for detail, a passion for being the best, a passion for doing it right and a passion for empowering people to excel, are the drivers in everything we do.
Berkeley continually innovates and adapts its approach in order to create the best design solutions, which add value to both the communities we create and to our stakeholders.
Astute financial management combined with entrepreneurial flair affords Berkeley the time and confidence to make decisions which create long-term value for stakeholders.
We only develop schemes which we can add value throughout the development and planning process. Consequently, we design developments that will inspire our customers and enhance the community.
Berkeley manages its risk through a considered approach to phasing, forward selling off-plan to a global market early in the development programme and managing its capital effectively by matching production to demand.
Berkeley operates at a 'natural size' which ensures that our experienced management teams are able to truly understand the needs and aspirations of the areas in which they operate. Aligned with a disciplined yet autonomous culture, our management teams are at the heart of our operations.
Berkeley works closely with central government, local councils, land owners and the local communities in which it operates. This enables mutually rewarding partnerships which affords Berkeley the opportunity to deliver the solutions for which we are renowned.
The quality and the differentiation of our product is key to our success. Quality is inherent in everything we do, from the apartment interiors to the public open spaces that we create, every detail is designed with the aspirations of our customers in mind.