William & Son move to Bruton Street, London

William & Son`s Flagship store opened Monday, 1st June. The move was necessary for us to take our business to the next level. We had been looking for more space for quite some time as we were unable to showcase the entire and magnificently varied inventory that we have, in a manner that is fitting for high quality luxury goods, and in order to have my whole team working seamlessly together under one roof.

                                                                                      Berkeley Club, William & Son, Reception Lobby 

William & Son`s relocation to one large flagship store in the heart of Mayfair, and London`s luxury quarter, will considerably raise the profile of  the business and bring us into contact with new customers who are looking for that truly British luxury experience - where the emphasis is on quality and service.

                                                                                     Berkeley Club, William & Son, Luxury Staircase

                                                                                     Berkeley Club, William & Son, Gun Gallery

We are all very excited by the opportunities that this move will bring to us and we look forward to extending our dynamic and evolving business, and flying the flag for British creativity and luxury.

Very Best,
William Asprey
Founder & Chairman of William & Son


                                                                        Key Information

Opening Date

  • Monday June 1st


  • 34-36 Bruton Street, London, W1j 6QX


  • 020 74938385

Store Size

  • 8600 sq.ft. approx. (Retail space only)


  • 2 Retail Floors ( 4Floors including offices and servicing)



Ground Floor

  • Shotguns & Rifles, Clothing, Small & Large Leather, Silver, Glassware, Watches, Jewellery.

First Floor

  • Stationary, Pens, Games, Home,  Just William

Please Note  - William & Son will be closing for business at both No 10 & 14 Mount Street from 6pm Friday May 15th. With regards to call-ins, images, and credits, please use the contact details below.





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