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Marketing Manager

Application Reference Number: 0334
Function: Sales and Marketing
Location: Farnham Royal, Buckinghamshire
Position Type: Permanent
Application End Date: 30/04/2021
Job Purpose: The purpose of this role is to assist the Head of Marketing with the implementation of all aspects of marketing for Berkeley Homes (Oxford & Chiltern) developments and group marketing initiatives.


Responsibilities and Accountabilities:

Market Research

  • To source and collate comprehensive market research reports at land acquisition stage, and update on a regular basis.
  • Identify and justify target market providing supporting evidence
  • Undertake regular visits to competitors Sales and Marketing suites and show homes, and report accordingly.

Sales & Marketing Strategy

  • Prepare sales and marketing strategy for forthcoming and existing sites
  • Prepare marketing briefs for creative agencies
  • Coordinate creative agency presentations
  • Instigate, instruct and coordinate the implementation of the marketing strategy
  • Liaise and confer with the site sales team the agreed strategy at sales meetings
  • Organise monthly marketing meetings to include project sales managers, digital marketing agents where applicable and PR agency

Marketing suite and Show Homes

  • Identify interior designers appropriate for the development and prepare brief
  • Coordinate the implementation of the successful designer to have the Showhome completed by the target date
  • Work with the build team to ensure marketing suite and show homes are completed by target dates
  • Coordinate the design, costing, planning application and implementation of the marketing suite.
  • Ensure the presentation and marketing material in the marketing suite is current and updated as required
  • In connection with the Project Sales Managers and Head of Marketing, coordinate the set-up of the sales office with the relevant stationary and marketing material prior to site sales launch In connection with the Project Sales Managers, coordinate the set-up of the sales office with the relevant stationary and marketing material prior to site sales launch
  • Liaise with IT to install relevant IT equipment , BT broadband and computer lines
  • Attend evening and weekend launches as required

PR

  • Work with PR agency to prepare individual site strategy
  • Proof read/comment on press releases and other PR material - both development specific and initiatives
  • Circulation of press clippings to marketing suites and central filing of clippings

Advertising

  • Liaise with media booking agency and selling agents regarding media schedules
  • Liaison with the advertising production house/creative agencies for new adverts and amendments
  • Prepare and implement 6 month advertising schedule
  • Proof read advertising material and amend where necessary

Brochures/Site Literature

  • Liaison with our technical and commercial departments regarding supply of information to creative agency for preparation of brochure floor plans, specification etc.
  • Proof read/comment on brochures drafts.
  • Liaison with creative agencies regarding amends, copy deadlines, print, delivery etc.
  • Plan and work closely with the CGI suppliers and technical department to produce a series of flythrough, external and internal CGIs.
  • Liaising with sales teams to ensure timely reprints of literature as required

Digital Marketing

  • Ensure digital strategy dovetails with the traditional marketing
  • Plan, prepare and implement series of email campaigns, working closely with the IT team to meet deadlines
  • Responsible for setting up organic and paid social media campaigns with media buyers, and continuously monitor results and adjust as required.
  • Identify and recommend ideas for innovations and digital improvement

Signage

  • Prepare signage strategy for each development and ensure regular review
  • Liaise with signage contracts, assisting in briefing and overseeing installation
  • Work closely with the Construction team to ensure hoarding and signs are in place as and when required

International

  • Work closely with international teams, agreeing and preparing events with various international agents
  • Ensure all information and marketing material are distributed to all international offices and update as and when required
  • Coordinate the preparation and shipment of models for international exhibition
  • Arranging updates to the group website.
  • Ensure all marketing material follow the Group brand guidelines

Corporate - General

  • Assist in award entry preparation
  • Photo library upload and check
  • Assisting with the publication of staff newsletters
  • Arranging updates to the group website.
  • Ensure all marketing material follow the Group brand guidelines

Reporting/General

  • Prepare monthly overview of activity and marketing performance for each development
  • Collate weekly visitor reports from each development and identify successful media publications/campaigns
  • Assist Head of Marketing preparing and monitoring budgets
  • Managing resources within agreed budgets
  • Obtaining competitive quotes for all marketing collateral

Person Specification:

  • A minimum of 5 years marketing experience preferably within the property field
  • Experience in all aspects of developing and maintaining marketing strategies
  • Excellent level of general computer literacy (in particular Microsoft Word, Excel, PowerPoint, Outlook)
  • Strong working knowledge of major web technologies and applications
  • Excellent written and verbal communications skills
  • Ability to work logically, prioritise tasks and meet deadlines
  • Excellent time management
  • Ability to effectively present information and produce reports
  • Thorough, critical and an excellent eye for detail 

Please note our standard working hours are 8am until 5:30pm Monday to Friday. 


Our Culture & Values

Here at the Berkeley Group we proactively appoint trusted suppliers when we require support from Recruitment Companies. The Berkeley Group does not accept unsolicited CVs from recruiters or employment agencies without consent.

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