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Marketing Coordinator

Application Reference Number: 0320
Function: Sales and Marketing
Location: Farnham Royal, Buckinghamshire
Position Type: Permanent
Application End Date: 30/04/2021
Job Purpose: To support the marketing managers with the implementation of all aspects of marketing for Berkeley Oxford & Chiltern developments and group marketing initiatives.


Responsibilities and Accountabilities:

Website/Portals

  • Maintain all development websites, property portals, internal information portals ensuring all images, copy, prices and sales messages are up to date
  • Co-ordinate implementation of new phase web pages and other web articles

Emails & Social Media

  • Brief in emails as directed by the marketing manager to the IT team or creative agencies
  • Proof read/comment on emails
  • Co-ordinate the approval process
  • Develop social media plan; create and send content for postings

C360 Berkeley Database

  • Enter information at development, phase and plot levels e.g create new marketing phases, allocate phase to plots etc

Advertising - online and offline

  • Liaise with media booking agency or directly book advertising
  • Proof read/comment offline and online advertising
  • Liaise with the advertising production house / creative agencies on amendments
  • Co-ordinate the approval process

PR

  • Proof read/comment on press releases and other PR material
  • Co-ordinate approval process
  • Arrange imagery for PR agency
  • Circulation of press clippings to marketing suites and compile press clippings folder

Brochures/Marketing Material

  • Liaise with technical and commercial departments regarding supply of drawings and information to agencies/suppliers for preparation of floor plans, CGIs, models etc.
  • Proof read/comment on brochure/marketing material drafts
  • Liaise with agencies regarding amends, copy deadlines, print, delivery etc.
  • Coordinate the approval process
  • Liaise with sales team on brochure stock levels and arrange for reprints

Signage

  • Proof read/comment on signage
  • Coordinate the approval process
  • Arrange for signage replacements, updates and maintenance

Marketing Suite and Show Homes

  • Assist with the installation of new marketing suites and show homes and ensure that launch deadlines are met
  • Liaise with Sales teams and suppliers to ensure high quality presentation of marketing suite, show homes, landscaping and signage at all times

General 

  • Weekly visitor reports - complete weekly visitor/enquiries figures
  • Budgets - raise purchase orders, complete new supplier forms, log marketing expenditure and ensure timely approval of invoices for payment
  • Photo Library - coordinate upload of imagery to Photo Library
  • Assist with market research, obtaining competitor pricing, brochures and general market information. Update market research spreadsheets.
  • Compile file of competitor marketing activity, advertising, digital activity etc.

Technical Competencies:

  • Relevant Marketing Degree (Desirable)
  • Keen interest within property and residential development
  • Keen, enthusiastic attitude with a creative mind set.
  • Experience with Digital Marketing (Desirable not essential)

Personal Specification:

  • Proactive, self-driven, results-oriented with a positive outlook
  • Passion for corporate responsibility
  • Keen to deliver exceptional customer service
  • Flexible and reliable
  • Credible, and comfortable in dealing with a wide variety of stakeholders
  • Reliable, tolerant, and determined
  • Team player
  • Empathic communicator, able to see things from the other person's point of view

Please note our standard working hours are 8am until 5:30pm Monday to Friday. 


Our Culture & Values

Here at the Berkeley Group we proactively appoint trusted suppliers when we require support from Recruitment Companies. The Berkeley Group does not accept unsolicited CVs from recruiters or employment agencies without consent.

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