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Mandarin Digital Marketing Manager

Application Reference Number: 0297
Function: Sales & Marketing
Location: Leman Street, London
Position Type: Permanent
Application End Date: 09/07/2021
Job Purpose: Work in close collaboration to support the China Team and Marketing Managers to plan, prepare and implement effective short and long-term digital strategies (as part of multi-channel campaigns).

Responsibilities and Accountabilities:

  • Produce and design high-quality digital marketing materials such as video/photo content to effectively communicate with our Chinese audience online and to support the agents with their advertising marketing of all Capital developments
  • Create and execute PR campaigns and promotions for overseas market
  • Closely manage the planning, development and delivery of all online marketing communications across all paid and earned channels including Chinese portals, social media, EDMs and online advertising
  • Manage the digital marketing budgets for all mandarin specific campaigns across each site
  • Support monthly, quarterly and annual planning and reporting
  • To design and produce various high-quality marketing materials by laying out and editing text, formatting and inserting graphic elements, coordinating photography and other printed material while adhering closely to corporate standards in both Chinese and English
  • To provide the business with a central, consistent and professional design, whether it is presentations, quality or information signage and newsletters and remove the artistic licence that the developments are forced to employ
  • Arranging and supporting both UK and Overseas events, arranging events marketing collateral

Technical Competencies:

  • Proficient in Adobe CS Suite design software such as InDesign, Photoshop and illustrator are essential
  • Capable in HTML5, CSS and preferably JavaScript
  • Ability to shoot and edit high quality videos of our developments and show apartments focusing on the quality of the product, area and key USP's
  • Minimum three years' experience
  • Must be Fluent with written and spoken Mandarin or Cantonese and English

 Person Specification:

  • Proactive, self-driven, results-oriented with a positive outlook
  • Keen to deliver exceptional customer service
  • An effective leader, motivator and mentor
  • Flexible and reliable
  • Credible, and comfortable in dealing with a wide variety of stakeholders
  • Reliable, tolerant, and determined
  • Team player
  • Empathic communicator, able to see things from the other person's point of view
  • Well-presented and business like

Please note our standard working hours are 8am until 5:30pm Monday to Friday. 

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Here at the Berkeley Group we proactively appoint trusted suppliers when we require support from Recruitment Companies. The Berkeley Group does not accept unsolicited CVs from recruiters or employment agencies without consent.

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