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Digital Marketing Executive

Application Reference Number: 0275
Function: BGIT
Location: Send, Surrey
Position Type: Permanent
Application End Date: 06/08/2021
Job Purposed: Berkeley Group IT (BGIT) provides a wide range of BAU (Business as Usual) and project services to 2,600+ colleagues in more than 20 operating companies across The Berkeley Group.

Our vision is to be the Group's technology partner of choice, delivering excellent service to a world class business.

Responsibilities and Accountabilities: 

To support the Digital Marketing Manager in the execution of:

  • The overall digital strategy across (including SEO, PPC, and Social Media):
    • Planning with 3rd party agencies
    • Creation and input into testing plans/proposals
    • Proposal documents for new channels/initiatives
    • Working with Regional marketing teams for support in execution of the strategy (e.g. content planner for Social Media) 
  • Co-ordinate the management of roster of digital agencies, to meet commercial targets:
    • Weekly WIP meetings
    • Monthly/Quarterly meetings/reports
  • Review and analysis of analytics across all channels
    • Include assistance with Regional reporting
  • Administration of digital tools (Google Analytics, Google Tag Manager, Google VWO, Data Studio, Google My Business, Apple Maps, Hootsuite, Responsetap, Brandwatch, Google Ads, Social Media Channels etc.)
  • Management of budgets, ensuring cost control and accurate forecasting
  • Attend and present at meetings with wider business units (Working Groups, meetings with Regional Marketing teams)
  • Support and consult the Studio Team on all digital marketing queries received, offering advice and integrated solutions back to the business
  • Liaising with the relevant internal teams to ensure that tasks are complete (Development or Studio team)
  • Support the Digital Marketing & Development Manager/Head of Digital

Person Specification:

  • At least two years of industry experience ideally gained through agency or client
    • Access to car and full driving license.
  • Ideally CIM qualified
  • Knowledge of Digital Marketing and experience working within SEO, PPC and Social Media
  • Management of 3rd party agencies, including planning, KPIs, delivery and measuring ROI
  • Creative copywriting and social media content creation where needed, reviewing, amending and approving this content
  • Excellent knowledge of using analytical packages and using them to interpret data to optimise campaigns
  • Strong interpersonal skills and comfortable liaising with internal stakeholders of various levels
  • Passionate about digital trends and emerging technologies
  • Ability to work on own initiative
  • Highly organised with great attention to detail and excellent time management skills
  • Experience of analysing and progressing multiple tasks
  • Computer literate in Microsoft Office such as Excel, PowerPoint, Word

Please note our standard working hours are 8am until 5:30pm Monday to Friday.

Our Culture & Values

Here at the Berkeley Group we proactively appoint trusted suppliers when we require support from Recruitment Companies. The Berkeley Group does not accept unsolicited CVs from recruiters or employment agencies without consent.

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