A Dedicated New Property Service: St George 25 Berkeley Square

17th September 2013

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St George, London's leading property developer, has launched a dedicated new property service at its flagship Mayfair address.

St George 25 Berkeley Square will offer a dedicated, by-appointment only, property service, tailored to purchasers' individual property requirements.

Private Sales Managers with a superior level of knowledge and expertise provide individual recommendations of the finest apartments, carefully chosen from across the portfolio of exquisite properties and penthouses.

Utilising the latest interactive technology, purchasers can select properties from across the portfolio, and view individual apartment's floor plans, views and images, from the comfort of Mayfair.

25 Berkeley Square combines the relaxed comfort and style of a private members' club, with the superior service St George is renowned for.

Ross Faragher, Managing Director of St George PLC, comments: "We strive to deliver the best customer service possible to our clients. Every customer is just as important to us as the next one and the offering at 25 Berkeley Square allows us to focus on each individual's exclusive needs, whilst showcasing our properties to the best of our potential.

"We are living in a digital age where technology is rapidly changing. As a market leader, we want to make sure that we are at the forefront and I think that the use of digital at 25 Berkeley Square epitomises this.

"Our buyers are incredibly successful and busy people, so by taking our portfolio to them in the heart of Mayfair, where they are likely to be on business or meeting friends and contacts, in an environment which serves their needs perfectly, we are able to offer a truly a bespoke service which meets their needs.

"This is a genuine first as no other developer has launched anything on the scale or quality of 25 Berkeley Square, and sets a new benchmark in the property industry."
St George's new location at 25 Berkeley Square hosts the ultimate in innovative modern technology, allowing buyers to make informed choices from across the developer's portfolio through video walls and high definition LCD screens, which are synchronised to the intrinsically designed models of each development and connected to live sales data, giving accurate real-time information on availability and pricing.

These models and computer generated movie 'fly-throughs' transport future homeowners and investors through the variety of signature apartments and penthouses via a 3D tour, enabling people to see the intrinsic details, from the layout to the views from specific points within a chosen development.

St George's in house team has designed the new premises, which features a listed lounge overlooking Berkeley Square, a 'penthouse room', bar area, boardroom and private meeting rooms. It is tastefully decorated with furniture carefully selected by eminent interior designer Karen Howes, from celebrated international practice Taylor Howes.

In addition, a chauffeur driven specially adapted London taxi, complete with comfortable leather seats and St George branding, is on hand to take customers to their desired developments, either from 25 Berkeley Square or their current London home, office or hotel.

Whether people are looking for a new home in the heart of the city or simply an investment opportunity, their Private Sales Manager will take into account every aspect when selecting properties for private preview. In addition, personal introductions will be arranged for each client.

Buyers have a wide choice of properties from an unrivalled portfolio - from sought-after riverside addresses to the highly desirable corners of the capital, St George currently boasts 10 active sites, including: the forthcoming landmark scheme One Blackfriars, an iconic, new 174m tower; Chelsea Creek, a stunning waterside development with its own navigable canal system; and the beautiful Fulham Reach adjacent to Hammersmith Bridge.
St George is a proud member of the FTSE 250 listed leading property developer Berkeley Group, and boasts a brand built on reputation.

For more information or to arrange a personal appointment, please call St George, 25 Berkeley Square on +44 (0) 808 178 2000.

The portfolio consists of:

Chelsea Creek is London's most fashionable new dockside address. Just moments from the stylish King's Road, Sloane Square and Knightsbridge, St George has created a new benchmark for luxury living in a peaceful waterside location with a stunning dock where boats can once again connect to the River Thames.

The apartments and penthouses at Chelsea Creek are perfectly positioned with superb views over the River Thames, South West London, and the stunning skyline beyond. With interiors crafted by award-winning international designers, superb spa and leisure facilities and a dedicated concierge service, this magnificently appointed development offers the pinnacle of London living.

One Blackfriars is an iconic, new address in the heart of the capital, creating a beautiful new silhouette on the London skyline. At 174 metres, One Blackfriars will offer stunning panoramic views of the City and beyond. This landmark development, set in a beautifully landscaped piazza, will offer a mix of residential, commercial and retail properties and will include an exclusive boutique hotel. The exquisite interiors confirm the immense status of this superb building in such a prestigious London location. Residents will benefit from exceptional leisure and retail amenities and receive the most elevated levels of service.

Standing proudly on the bank of the River Thames, The Tower One St George Wharf is a building of unrivalled splendour and prestige. Rising to an impressive 50 storeys, with panoramic views over London and the River Thames, The Tower has become a classical marker in the city skyscape, an architectural landmark of distinction and style.

The luxurious interior design matches the sheer elegance of the exterior. Impeccably designed, completed to the very highest specifications, the attention to detail in The Tower's residences are, quite simply, incredible. Superb facilities and exceptional levels of dedicated service maintain the highest standards for the most exclusive lifestyles.

The picturesque Kew Bridge offers sophisticated riverside living in this beautiful Thames-side location, with easy links to the West End and the City.With stunning riverside walks, and leisure amenities on your doorstep, Kew Bridge offers a new way of life in the capital.

The penthouses at Kew Bridge offer the perfect combination of luxurious living and idyllic riverside setting boasting incredible views over the River Thames and beyond. Elegant interiors are finished to the finest detail and carefully considered spaces extend to the large terraces.

Surrounded by manicured landscaped gardens, quiet courtyards and tree-lined vistas, Fulham Reach enjoys a superb riverside location with its own riverside promenade. Dramatically positioned on the north bank of the River Thames, this exclusive new riverfront destination integrates perfectly with its surroundings.

The elegant, open-plan living spaces have been carefully designed to harmonise perfectly with the architectural heritage of this historic Fulham riverside area. Completed to the highest specification, each with a private balcony or terrace, the light and spacious apartment interiors effortlessly reflect the shimmering backdrop of the river.

Located in the heart of Ealing town centre, West London, Dickens Yard is a stylish new residential quarter offering a five-star lifestyle. With public piazzas, boutique cafés and exclusive restaurants coming soon to the development, Dickens Yard will become a new focal point and an environment for everyone to enjoy.

The stylish, contemporary architecture perfectly complements the neighbouring listed buildings. Striking and elegant, with grand entrance foyers and reception areas, the spacious and well-designed apartments and penthouses are truly impressive. This contemporary development features a hotel-style concierge service, private residents' only spa and underground parking.

Battersea Reach is an award-winning development with a dramatic series of waterfront buildings that cascade towards the river's edge. One of the finest riverside addresses in London, the residences offer the height of luxury with exquisite interiors and far reaching views.

Set in perfectly landscaped gardens with a riverside walk, the impeccably designed apartments have superb views across the River Thames. With bars, cafés, restaurants, shops and private health and fitness facilities, this new community enjoys all the advantages of riverside life and the best of London is right on the doorstep.

Beaufort Park is a vibrant development; located in Hendon, North West London comprising stylish contemporary homes surrounded by tree-lined boulevards and landscaped parkland.

A brand new St George development, in the heart of Hammersmith, one of London's most vibrant and exciting districts, Sovereign Court is ideally placed next to key transport links providing easy access to the City. Its contemporary design, high specification, environmental credentials, and a green oasis contrast the vibrant urban lifestyle Sovereign Court offers and set new standards of living in London W6.

Designed for the opulent lifestyle, the apartments and penthouses are finished to exacting standards. The penthouses will feature superior roof-top gardens, carefully designed to make the most of the stunning panoramic views whilst ensuring privacy for its residents.

St George is proud to present their flagship new development, London Dock. The area is rich with history and cultural heritage, situated in the heart of the capital and surrounded by waterways, just moments from St Katherine Docks, the City and the Docklands. This exciting new destination is designed by world-renowned architects Patel Taylor and will offer apartments and penthouses with the finest level of residents' facilities, as well as public spaces and waterways. London Dock will open up one of London's hidden treasures for the first time.

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